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  Betting for Value

  06 Nov 2025

  The Role of Retail Books

  Welcome to Part 3 of our series on The Ecosystem. We’ve already explored the sharp distinction between market-making sportsbooks and the rest of the industry. We’ve looked at why market-makers set the compass that guides the entire market. Now, it’s time to focus on the other side of the equation: the retail books.

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  Betting for Value

  16 Oct 2025

  Why Market-Makers Matter

  In Part 1 of this series, we introduced the two major players in the sportsbook ecosystem: market-makers and retail books. Now we turn the spotlight fully on the market-makers—the books that set the tone for everything else. If you’ve ever wondered where “the number” comes from or why some lines feel unshakable, you’re really asking about market-making books.

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  Betting for Value

  02 Oct 2025

  Market-Maker vs. Retail — What’s the Difference?

  This post is part of our Book Types: The Ecosystem series, a beginner-friendly guide to understanding how sportsbooks really work. Each entry explores one part of the bigger picture, showing how different books interact and what that means for your betting strategy. In this post, we’re starting with the foundation: the difference between market-making and retail sportsbooks.

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  Betting for Value

  01 Oct 2025

  Welcome to Betting For Value: Redefining Smart Betting

  Every bettor remembers the first time they thought they had the “lock of the week.” The line felt easy. The logic seemed obvious. And then reality set in: the “sure thing” lost, and the sportsbook collected. For many, that cycle repeats over and over—hype, hope, heartbreak. What if we told you there’s a way to step off that rollercoaster and start betting with purpose? That’s the heart of Betting For Value.