Betting for Value

B4V

Recent Articles

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  Betting for Value

  08 Jan 2026

  Units and Fractional Kelly Explained

  Most bettors obsess over what they’re betting—sides, totals, props—while treating how much they bet as an afterthought. A little more after a win. A little less after a loss. Sometimes a lot more when something “feels good.” That approach feels intuitive, even responsible. It’s also one of the fastest ways to sabotage long-term results.

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  Betting for Value

  25 Dec 2025

  Defining Your Bankroll

  This post opens our Bankroll Management series, the backbone of sustainable, +EV betting. Before we talk Kelly, unit sizing, or building a diversified betting strategy, we need to build on bedrock. So let’s start with the question that separates a casual gambler from a disciplined bettor: What is your bankroll, really?

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  Betting for Value

  11 Dec 2025

  Turning Knowledge into Action

  We’ve spent this series breaking down the sportsbook ecosystem: what separates market-making books from retail books, why market-makers matter, how retail books operate, and how the two interact to shape betting markets. Now, it’s time to bring it all together. Part 5 is about turning knowledge into action—taking what you’ve learned and applying it to your own betting strategy.

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  Betting for Value

  20 Nov 2025

  The Ecosystem in Action

  Part 4 of our series on sportsbook types shifts from theory to practice. We’ve talked about the compass role of market-making books and the bias-driven tendencies of retail books. Now it’s time to look at how these two forces interact in real time — and why their constant push-and-pull creates the very inefficiencies sharp bettors look to exploit.

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  Betting for Value

  13 Nov 2025

  NFL Teasers – What Makes a Wong Teaser Work?

  Teasers have been around for decades, but most bettors use them the wrong way. The difference between a losing teaser strategy and a winning one often comes down to just a few points on the spread. That’s why Wong teasers—named after author Stanford Wong—have become a cornerstone of sharp NFL betting. They’re not about getting “extra points.” They’re about getting the right points.

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  Betting for Value

  06 Nov 2025

  The Role of Retail Books

  Welcome to Part 3 of our series on The Ecosystem. We’ve already explored the sharp distinction between market-making sportsbooks and the rest of the industry. We’ve looked at why market-makers set the compass that guides the entire market. Now, it’s time to focus on the other side of the equation: the retail books.

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  Betting for Value

  16 Oct 2025

  Why Market-Makers Matter

  In Part 1 of this series, we introduced the two major players in the sportsbook ecosystem: market-makers and retail books. Now we turn the spotlight fully on the market-makers—the books that set the tone for everything else. If you’ve ever wondered where “the number” comes from or why some lines feel unshakable, you’re really asking about market-making books.

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  Betting for Value

  02 Oct 2025

  Market-Maker vs. Retail — What’s the Difference?

  This post is part of our Book Types: The Ecosystem series, a beginner-friendly guide to understanding how sportsbooks really work. Each entry explores one part of the bigger picture, showing how different books interact and what that means for your betting strategy. In this post, we’re starting with the foundation: the difference between market-making and retail sportsbooks.

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  Betting for Value

  01 Oct 2025

  Welcome to Betting For Value: Redefining Smart Betting

  Every bettor remembers the first time they thought they had the “lock of the week.” The line felt easy. The logic seemed obvious. And then reality set in: the “sure thing” lost, and the sportsbook collected. For many, that cycle repeats over and over—hype, hope, heartbreak. What if we told you there’s a way to step off that rollercoaster and start betting with purpose? That’s the heart of Betting For Value.